Executive Dinner .  Brand- & Product Positioning 

An Executive Dinner by GEN - The Global Executive Network is an excellent opportunity to exchange ideas with experts and peers and discuss the latest and most important trends for a specific industry-related or management-focused topic.

This Executive Dinner is to discuss "Strategies for Brand- and Product Positioning" in a high-level peer-to-peer environment. This exclusive event is limited to a number of 18–22 executive guests and participation is always free of charge.

Apple, Nike and Sony developed the idea of flagship stores over many years. These retail stores are being positioned as the highest and best that the brand has to offer, and are being used as testing grounds for innovation and experimentation. Nothing creates an instantly powerful brand presence in a city, state, or country like the flashy unveiling of a retail outlet that is designated as "flagship." Based on this experience enterprises of all industry verticals are launching or developing new retail strategies to position their products and brand as good as possible. In most cases those stores utilizing the latest information technology and visualization concepts. Latest example are "Audi City in London, Berlin, Beijing, ..." or "Commerzbank – Branch of the Future".

Topics to be discussed at this Dinner:

• Strategies for brand- and product positioning
• What can a non-retailers learn from traditional retailers?
• What are success factors for brand- and product positioning in a digital world?
• How to increase market shares by new brand- and product positioning concepts?

This Executive Dinner is of particular interest to:

• Chief Sales Officer
• Chief Marketing Officer
• Chief Brand Development
• Chief Technology Officer
• Chief Information Officer

Impressions of previous "Strategies for Brand- and Product Positioning" Executive Dinners:

GUESTS
In October 2019, 20 guests from companies such as Deutsche Bank, Daimler, Siemens, BASF, Allianz, Bayer, Volkswagen, SAP, Dt. Telekom, E.on, BMW, Commerzbank, Deutsche Post, Münchener Rückversicherung, RWE, Adidas, Linde, K+S, Continental, Lufthansa, Infineon, ThyssenKrupp, Henkel, HeidelbergCement, Lanxess, Fresenius, Deutsche Börse, Merck, Metro, Beiersdorf, Kuka, Heidelberger Druckmaschinen, Talanx and others exchanged experiences and best practices, expanded their personal networks and engaged in executive talk.

DINNER SPEAKERS
At an Executive Dinner, you will listen to a Dinner Speech (exactly 15 minutes) by a distinguished expert presenting a concrete business case. All dinners are sponsored by the speakers. The focus of the evening is to encourage quality networking among the guests, facilitated by detailed guest introductions and GEN's unrivaled Connecting Services.

STATEMENT OF EXECUTIVE ATTENDEES
What executive attendees do say about GEN's Executive Dinners:

"I was really impressed by the seniority and quality of people you were able to gather for that dinner. I look forward to receiving an invitation for future event so that I can get other executives of my company benefiting from such function. The venue was also greatly selected."
Head of Strategic Projects
AXA Insurance (Gulf) B.S.C.©
www.axa-gulf.com               -> more Statements

  Registration

Reservations are accepted only by e-Mail. Please contact: Inês Henriques e-Mail: info@the-global-executive-network.com theglobalexecutivenetwork.com Global Toll Free: +1-800-941-3216 Please note that your reservation is valid only after e-mail confirmations have been sent to you!

GEN - The Global Executive Network is a global provider of high-quality Executive Events for senior business professionals, covering current trends for industry-focused and management-related topics.

The company operates in more than 90 countries and has achieved an excellent reputation. Each year, more than 10,000 senior management guests of The Global Fortune 15.000 Companies participate in GEN’s Executive Events.

More than 1,000 events covering over 50 different subjects are offered every year.