Executive Dinner . Personalizing Consumer Engagement  

An Executive Dinner by GEN - The Global Executive Network is an excellent opportunity to exchange ideas with experts and peers and discuss the latest and most important trends for a specific industry-related or management-focused topic.

This Executive Dinner is created to discuss "Essential Building Blocks for Personalizing Consumer Engagement" in a high-level peer-to-peer environment. This exclusive event is limited to a number of 18–22 executive guests and participation is always free of charge.

74% of consumers say that customized promotions encourage them to buy products and services they have never purchased before, and that 92% of companies believe personalized promotions will encourage such purchases. Personalization is no longer simply “nice to have.” Whether referring to top and bottom lines or customer satisfaction parameters, there are now proven upsides to providing more personalized experiences. With vast stores of data available to make it possible, now is the time for enterprises to look at smart, new ways of personalizing consumer engagement using digital media.

Topics to be discussed at this Dinner:

• Essential building blocks to a modern personalization initiative
• Fine-grained understanding of consumer personas
• Analytics capabilities
• Integrated campaign execution capabilities
• Code of honor for dealing with consumer data

This Executive Dinner is of particular interest to:

Impressions of previous "Essential Building Blocks for Personalizing Consumer Engagement" Executive Dinners:

GUESTS
In September 2015, 21 guests from companies such as Webasto, Rohde & Schwarz, TUI, Lufthansa, Aldi Süd, Daimler, ProSiebenSat.1, Allianz, Media Saturn, BSH, Holtzbrinck, Schaeffler, Continental, REWE, August Storck, Hugo Boss, Unternehmensgruppe Theo Müller, Vorwerk, Elster Group GmbH, Software AG and others exchanged experiences and best practices, expanded their personal networks and engaged in executive talk.

DINNER SPEAKERS
At an Executive Dinner, you will listen to a Dinner Speech (exactly 15 minutes) by a distinguished expert presenting a concrete business case. All dinners are sponsored by the speakers. The focus of the evening is to encourage quality networking among the guests, facilitated by detailed guest introductions and GEN's unrivaled Connecting Services.

STATEMENT OF EXECUTIVE ATTENDEES
What executive attendees do say about GEN's Executive Dinners:

"This is to express my at most appreciation to GEN for inviting me to the “Drivers of Innovation and Growth” Executive Dinner held yesterday at Burj Al Arab. The event was very well planned & organized, fantastically executed and professionally directed. It was a real delight to be amongst such a wonderful and high caliber group of executives from various industries discussing, sharing and presenting various experiences from their own organizations. Once again, thank you very much for your kind assistance and support and once the event’s photos are published, please drop me a note."
EVP FINANCE (D) & VP INFORMATION TECHNOLOGY
Saudi Arabian Airlines
www.saudiairlines.com
Riyadh, Kingdom of Saudi Arabia              -> more Statements

 Registration

Reservations are accepted only by e-Mail. Please contact: Inês Henriques e-Mail: info@the-global-executive-network.com www.theglobalexecutivenetwork.com Global Toll Free: +1-800-941-3216 Please note that your reservation is valid only after e-mail confirmations have been sent to you!

GEN - The Global Executive Network is a global provider of high-quality Executive Events for senior business professionals, covering current trends for industry-focused and management-related topics.

The company operates in more than 90 countries and has achieved an excellent reputation. Each year, more than 10,000 senior management guests of The Global Fortune 15.000 Companies participate in GEN’s Executive Events.

More than 1,000 events covering over 50 different subjects are offered every year.