Executive Dinner . Age of Un-Marketing  

» french version 

An Executive Dinner by GEN - The Global Executive Network is an excellent opportunity to exchange ideas with experts and peers and discuss the latest and most important trends for a specific industry-related or management-focused topic.

This Executive Dinner is to discuss "Strategies for the 'Age of Un-Marketing' " in a high-level peer-to-peer environment. This exclusive event is limited to a number of 18–22 executive guests and participation is always free of charge.

Today’s consumers are more demanding (and vocal) of the companies they buy from and increasingly able to tune out unwanted, out of context messages, offers and products that marketers try to push. Tomorrows successful B2C organizations will need to operate in a new era of marketing – where they engage with customers that will buy more, not because they are offered more, but because they are offered better products and services that are highly relevant and contextual from companies that are trustworthy and consistent.

Topics to be discussed at this Dinner:

• Strategies to master the complexity of channels and systems to achieve speed and scale
• How to understand the customer's individual context to differentiate at every opportunity?
• How to truly operate in real-time at every interaction on every channel?

This Executive Dinner is of particular interest to:

• Chief Marketing Officer
• Vice President of Marketing
• Marketing Directors responsible for retention/acquisition
• Marketing Directors responsible for customer engagement
• Marketing Directors responsible for customer insight

Impressions of previous "Strategies for the 'Age of Un-Marketing' " Executive Dinners:

GUESTS
In October 2015, 23 guests from companies such as EDF, GDF, Generali, Humanis SA, La Francaise des Jeux, La Poste Group, Bouygues Tel, Covea SGAM, Credit Agricole, Groupe Orange, PSA Banque, SNCF Groupe, Vodafone Group, Voyages SNCF and others exchanged experiences and best practices, expanded their personal networks and engaged in executive talk.

DINNER SPEAKERS
At an Executive Dinner, you will listen to a Dinner Speech (exactly 15 minutes) by a distinguished expert presenting a concrete business case. All dinners are sponsored by the speakers. The focus of the evening is to encourage quality networking among the guests, facilitated by detailed guest introductions and GEN's unrivaled Connecting Services.

STATEMENT OF EXECUTIVE ATTENDEES
What executive attendees do say about GEN's Executive Dinners:

"This is to express my at most appreciation to GEN for inviting me to the “Drivers of Innovation and Growth” Executive Dinner held yesterday at Burj Al Arab. The event was very well planned & organized, fantastically executed and professionally directed. It was a real delight to be amongst such a wonderful and high caliber group of executives from various industries discussing, sharing and presenting various experiences from their own organizations. Once again, thank you very much for your kind assistance and support and once the event’s photos are published, please drop me a note."
EVP FINANCE (D) & VP INFORMATION TECHNOLOGY
Saudi Arabian Airlines
www.saudiairlines.com
Riyadh, Kingdom of Saudi Arabia              -> more Statements

  Registration

Reservations are accepted only by e-Mail. Please contact: Inês Henriques e-Mail: info@the-global-executive-network.com theglobalexecutivenetwork.com Global Toll Free: +1-800-941-3216 Please note that your reservation is valid only after e-mail confirmations have been sent to you!

GEN - The Global Executive Network is a global provider of high-quality Executive Events for senior business professionals, covering current trends for industry-focused and management-related topics.

The company operates in more than 90 countries and has achieved an excellent reputation. Each year, more than 10,000 senior management guests of The Global Fortune 15.000 Companies participate in GEN’s Executive Events.

More than 1,000 events covering over 50 different subjects are offered every year.