Best Practices for Custom Roundtable

Custom Roundtables are an effective tool within Integrated Marketing to drive demand for Sales Leaders and their very specific targets (companies and / or job titles), combined with a senior level messaging this secures the shortening of sales cycles.

What makes Custom Roundtables successful and sustainable?

Event messaging shall be short, executive style, free of marketing- and sales-statements and shall provoke discussions among participants.
Event messaging and invite shall be bi-lingual in all countries not being native English spoken.
Wording for landing page and invite shall be same as used by high profile magazines such as FORBES, The Wall Street Journal, HANDELSBLATT etc.
Speech of Sales Leader shall be punchy, slightly provocative and shall open up lively discussions among participants.
Not more than 1 or max. 2 speeches per complete event as executives wish to discuss topics and trends rather to listen to lengthy presentations.
Time window working best is dinner (6PM to 10:30PM) as there are no business meetings after and also top level executives are more likely getting pretty sociable during evening. This will help building trust and relationships in a sustainable way.
Face time in a single sponsor environment with top prospective customers is 4 up to 5 or sometimes even 6 hours.
One to one Executive Limo Service is crucial to ensure also C-Level executives arrive in time and are relaxed to enjoy a glass of wine or beer.

To make Custom Roundtables successful and sustainable, many more details need to be considered. Multiple further best practices can be discussed in a call.

Samples of successful invites

If you wish to see samples of successful invites kindly let me know and will send over.

Kind Regards,

Jennifer Levine
E-Mail: j.levine@the-global-executive-network.com