Executive Dinner . Customer Experience Edge 

An Executive Dinner by GEN - The Global Executive Network is an excellent opportunity to exchange ideas with experts and peers and discuss the latest and most important trends for a specific industry-related or management-focused topic.

This Executive Dinner is to discuss Customer Experience trends in a high-level peer-to-peer environment. This exclusive event is limited to a number of 18–22 executive guests and participation is always free of charge.

In a recent survey by Bloomberg BusinessWeek, 80% of executives said that customer experience is a strategic objective in 2013, but only 20% believe that they are doing a good job at this today.

With today’s digitally armed and socially connected customer, the customer experience is now your competitive battleground. Are you prepared to put customers at the center of your enterprise and have them become your best advocates?

Today’s customers are more empowered than ever – digitally connected, socially networked, and better informed. They have immediate access to and intimate knowledge of the traditional four P´s of marketing – price, product, promotion, and placement. The result: marketers are losing influence. To survive, modern marketers must transform how they engage with customers.

Based on market research, case studies and statistics, you will discuss how to combine strategy, leadership, organizational change, and technology to develop highly valued products and services, transform your customers into loyal evangelists and grow your business.

Topics to be discussed at this Dinner:

• Transformation of Customer Experience in the social area
• How to successfully transform an organization into a customer centric one?
• Strategies for the Empowered Modern Marketer
• How to leverage powerful analytics to understand hidden market trends and granular customer insights?
• How to champion customer experiences across interaction channels, such as social and mobile channels?
• How to consistently delight your audiences with personalize interactions throughout the entire customer lifecycle?
• How to streamline marketing operations with greater transparency and collaboration?

This Executive Dinner is of particular interest to:

• Chief Executive Officer
• Chief Marketing Officer
• SVP of Marketing
• Head of Digital Marketing
• Head of Social Media
• Head of Marketing Operations

Impressions of previous "Customer Experience Edge" Executive Dinners:

GUESTS
In March 2019, 21 guests from companies such as Procter & Gamble, Merck, Intel, Anheuser-Busch, Pfizer, Nike, General Mills, Colgate-Palmolive, PepsiCo, UPS, General Electric, Coca-Cola, Cisco and others exchanged experiences and best practices, expanded their personal networks and engaged in executive talk.

DINNER SPEAKERS
At An Executive Dinner, you will listen to a "Customer Experience Edge" Dinner Speech (exactly 15 minutes) by a distinguished expert presenting a concrete business case. All dinners are sponsored by the speakers. The focus of the evening is to encourage quality networking among the guests, facilitated by detailed guest introductions and GEN's unrivaled Connecting Services.

STATEMENT OF EXECUTIVE ATTENDEES
What executive attendees do say about GEN's Executive Dinners:

"I was really impressed by the seniority and quality of people you were able to gather for that dinner. I look forward to receiving an invitation for future event so that I can get other executives of my company benefiting from such function. The venue was also greatly selected."
Head of Strategic Projects
AXA Insurance (Gulf) B.S.C.©
www.axa-gulf.com               -> more Statements

Our Executive Dinners always take place in first-class locations. Executive Dinner by GEN - The Global Executive Network

  Registration

Reservations are accepted only by e-Mail. Please contact: Inês Henriques e-Mail: info@the-global-executive-network.com theglobalexecutivenetwork.com Global Toll Free: +1-800-941-3216 Please note that your reservation is valid only after e-mail confirmations have been sent to you!

More Global Executive Networking:

-> Professional Council

-> ...more current Executive Dinners