Executive Dinner  Strategies for Global Demand Generation How leading software companies accelerate and streamline global demand generation initiatives

An Executive Dinner by GEN - The Global Executive Network is an excellent opportunity for exchanging ideas your peers and discussing the latest and most important trends for specific industry-related or management-related topics. Executive Dinners are attended by 18 to 22 executive guests and participation is always free of charge.

Learn at the "Strategies for Global Demand Generation" Executive Dinner how leading companies deal with the current market challenges and engage in high-level networking.

With enterprise software life cycles continuously getting shorter, one major challenge is to reduce time-to-revenue. Software manufacturers and Software Service companies need to develop new markets as soon as they can while continuing to tap existing markets as profitably as possible. This is putting marketing departments under increasing pressure to execute demand-generation programs more efficiently and in a highly targeted manner - around the globe.

This Executive Dinner is a valuable opportunity to learn how leading software companies are leveraging national-, regional- and global demand-generation initiatives and discover the key factors driving their success.

Topics to be discussed at this Dinner:

• Competitive TCO
• Alignment with corporate strategy
• Flawless execution and reliable results
• Sales buy-in and marketing contribution
• Streamlined global delivery

This Executive Dinner is of particular interest to:

• Chief Marketing Officer
• Worldwide Strategy and Marketing Executive
• Sr. Marketing Programs Manager for Demand Marketing / Field Marketing
• Worldwide Program Director for Global Program Marketing / Field Marketing
• Manager Global Marketing Program
• Global Marketing Manager
• Head of Demand Generation The Americas
• Head of Demand Generation North America
• Head of Demand Generation South America
• Head of Demand Generation APAC or APJ
• Head of Demand Generation EMEA
• Head of Field Marketing The Americas
• Head of Field Marketing North America
• Head of Field Marketing South America
• Head of Field Marketing APAC or APJ
• Head of Field Marketing EMEA

Impressions of previous "Strategies for Global Demand Generation" Executive Dinners:

GUESTS
In March 2014, 24 guests from companies such as VMWare, Hewlett-Packard, SAP, Landesk, Oracle, Accenture, Lawson, Microsoft, Wincor Nixdorf, IBM, Xerox, EMC, Adobe and others exchanged experiences and best practices, expanded their personal networks and engaged in in executive talk.

DINNER SPEAKERS
At an Executive Dinner, you will listen to a Dinner Speech (exactly 15 minutes) by a distinguished expert presenting a concrete business case. All dinners are sponsored by the speakers. The focus of the evening is to encourage quality networking among the guests, facilitated by detailed guest introductions and GEN's unrivaled Connecting Services.

STATEMENT OF EXECUTIVE ATTENDEES
What executive attendees do say about GEN's Executive Dinners:

"This is to express my at most appreciation to GEN for inviting me to the “Drivers of Innovation and Growth” Executive Dinner held yesterday at Burj Al Arab. The event was very well planned & organized, fantastically executed and professionally directed. It was a real delight to be amongst such a wonderful and high caliber group of executives from various industries discussing, sharing and presenting various experiences from their own organizations. Once again, thank you very much for your kind assistance and support and once the event’s photos are published, please drop me a note."
EVP FINANCE (D) & VP INFORMATION TECHNOLOGY
Saudi Arabian Airlines
www.saudiairlines.com
Riyadh, Kingdom of Saudi Arabia              -> more Statements

  Registration

Reservations are accepted only by e-Mail. Please contact: Inês Henriques e-Mail: registration@theglobalexecutivenetwork.com www.theglobalexecutivenetwork.com Global Toll Free: +1-800-941-3216 Please note that your reservation is valid only after e-mail confirmations have been sent to you!